Hunting Gear Deals – $7,500 per month
The owner of the site reports that he primarily monetizes with affiliate marketing, earning $90,000 in 2021.
As reported in an interview on Side Hustle Nation, Camron Stover bought the website from the original creator and built it up to $90,000 in revenue in 2021.
Every day, Camron would search the web for deals to share with their audience. He would then share them over social media, email their subscribers, and publish blog posts.
The site makes money from affiliate links directing people to these deals. Every time someone clicks a link and makes a purchase, Camron makes a commission.
Camron shares in the same interview that he bought the site for approximately $100,000 and earned back that amount in 14-15 months.
Investor Junkie – sold for $6 million
The founder of the site reports that it was monetized only via affiliate marketing, and he eventually sold it for $6 million.
From the website of Larry Ludwig, founder of Investor Junkie…
In December 2009, Larry created the website Investor Junkie to help satisfy his own needs and the needs of others to find unbiased investment content. From scratch, he created the leading investing review and comparison site, generating revenue only from affiliate marketing. In July 2018, Larry successfully sold Investor Junkie for $6 million.
Doug Cunnington interviewed Larry about the site in November 2021…
(Doug also has an informative website and mailing list about niche sites here)
Well Kept Wallet – $50,000 per month
The founder of the site requested a video review of Well Kept Wallet in October 2021, while reporting that it earns $50,000 per month.
Deacon Hayes writes on the site’s about page:
I founded Well Kept Wallet in 2010 initially to share my story on how I paid off $52,000 of debt in only 18 months.
In October 2021, Deacon requested that his friend Matt Giovanisci do a video “teardown” of Well Kept Wallet on the Money Lab YouTube channel.
Below is the resulting video. You can see at the 1:20 mark that the average monthly revenue is listed as $50,000.
Deals Viking – $3,000+ per month
The founder of the site reported in October 2021 that it was earning $3,000 in monthly profit just 3 months after launch, and he’d received a buyout offer for $40,000.
The founder of the site blogged about the project in October 2021, noting that he built it in under 2 weeks for less than $200, and it quickly earned $250 in a week via the Amazon associates program.
As of now, the project is entirely automated. I just take about an hour/week to look at the data and make sure everything is working correctly.
The site also promotes every deal on Twitter.
Vaping Cheap – $7,935 per month
The site was listed for sale on Flippa in 2021, with a reported monthly profit of $7,380 at a 93% profit margin.
Per the Flippa listing:
The majority of revenue now is coming from affiliate revenue with some revenue coming from advertising as well. In the past, the revenue was split fairly equally between affiliate and advertising.
Profit was reported as high as $22,000 for the month of Dec 2020.
WhichBingo – sold for £2+ million
The founder of WhichBingo.co.uk reported selling his portfolio of online gaming sites for a “multi-million pound” price in April 2018.
Phil Fraser launched whichbingo.com in 2000 and grew the company to a portfolio of online gaming sites over the next 18 years. It sounds like WhichBingo.co.uk became the crown jewel after a 2006 legislation change limited online gaming in the USA.
Here’s Phil in March 2021 sharing some highlights from his business journey…
The video description:
A 30 minutes the webinar that walked through the 7 key stages of my business journey from a kitchen table start up to a multi-million pound sale to a plc in 18 years.
The sale price must have been at least £2 million, which was equivalent to about $2.85 million USD in April 2018.
Gear Up Hiking – $1,000+ per month
The owner of the site reported that it earned $1300+ per month over 12 months, and nearly $1700 in May 2021, mainly from affiliate marketing but also display ads and sponsored posts.
The owner of the site, Asen Stoyanchev, wrote in an October 2021 interview that he bought the site for $1700 in 2019, and was earning $100/month from it six months later.
It sounds like most of the site’s earnings are affiliate.
Nowadays the website averages $1300+per month for the last 12 months and the traffic ranges between 20k to 30k visitors monthly. Currently, the website is worth over $50 000 if I decide to sell it for profit.
Smoked BBQ Source – $75,000 per month
The founder of the site reported in a September 2020 interview that the site generates $100,000 per month in revenue, with about 75% coming via affiliate marketing.
Per an interview with Simon Owens, Joseph Clements started the site in 2016 from New Zealand. Initially it was just a hobby blog but Joseph got serious about it once he noticed traffic picking up organically.
In the beginning, Joseph mainly monetized with the Amazon affiliate program, but that soon changed…
After the first Christmas when the site made almost $2,000 we were hit by a large change to the Amazon affiliate program. I started reaching out to other manufacturers who had their own ecommerce websites. I started to use Amazon as more of a testing ground and then once I could see that a product was selling well I would try to build a relationship with the brand and link directly to them.
Joseph also monetizes the site with display ads, and says that accounts for about 25% of total revenue. Presumably the other 75% all comes from affiliate marketing.
OrderOfBooks.com – $50,000 per month
This site and several similar are owned by Graeme McGaw, who reported in an August 2021 interview that the network pulls in about $50,000 per month.
Other sites in Graeme’s network:
Graeme has been publishing book lists online for more than a decade and his mini-empire is now earning $50k/month – according to this Starter Story interview – mainly via affiliate links to Amazon.
DollarSprout – $150,000+ per month
Up until June 2019, founders Jeff Proctor and Ben Huber posted monthly income reports that showed they were earning $150,000+ per month from their website.
Check out the income reports for DollarSprout here.
The last 4 monthly reports they posted:
- November 2018: $91,429
- December 2018: $104,097
- January 2019: $180,285
- February 2019: $167,390
The site was started in February 2015, and is mainly monetized via affiliate marketing.
Here’s a good video breakdown of how the site makes money:
Fit Healthy Momma – $20,000 per month
The founder of the site reported in a February 2021 interview that the site earns up to $20,000 per month via several affiliate programs.
According to a February 2021 interview on Side Hustle Nation, Tami Smith was a freelance writer earning $6000/month before starting her own site. She started Fit Healthy Momma at the end of 2019 and in only a year had it earning as much as $20,000/month.
Tami started off doing what she knew best, writing what she calls “classic, old school affiliate posts”. These are posts with buyer intent, where Tami can link to products on Amazon and make a commission.
Eventually Tami diversified and joined other affiliate programs so she wouldn’t be so dependent on Amazon.
Little Coffee Place – $8,000 per month
The founder of the site reported in a November 2020 interview that the site earns $8,000 to $10,000 per month, mostly via the Amazon affiliate program.
From a November 2020 interview with the founder on Starter Story:
Most of our income comes from Amazon affiliation, followed by other coffee affiliates, and Mediavine advertisements.
Own The Yard – $4000 per month
The owner of Own The Yard reported in June 2021 that the site was earning “close to $4k” per month from display ads, with another 40 to 50% of monthly revenue coming from the Amazon affiliate program.
Here’s a tweet from site owner Spencer Haws reporting the earnings from the site:
That would put the total earnings from the site at $7000 to $8000 per month.
The Penny Hoarder – sold for $102.5 million
The Penny Hoarder sold to Sykes Enterprises for $102.5 million at the end of 2020, as reported by the St. Pete Catalyst. The site’s revenue for the previous 12-month period was reported to be approximately $1 million per week.
The Penny Hoarder was founded by Kyle Taylor in 2010, apparently while he was $50k in debt.
As per the aforementioned St. Pete Catalyst report:
The Penny Hoarder had $50 million in revenue on a trailing 12-month basis as of Sept. 30.
The site looks to be monetized via display ads and affiliate marketing. Presumably they make most of their revenue from the latter, though they seem to refer to their affiliate partners as “sponsors” or “advertising partners” on the website.
The site was launched at the beginning of 2019.
Owners Alex Goldberg and Healy Jones reported to Side Hustle Nation that after about a year it was bringing in $17-20k a month, and after another several months they were up to $50k/month.
Simply Insurance – $50,000 per month
The owner of Simply Insurance revealed during an interview that his 3-year-old website was earning $50,000 per month in revenue, from only 25,000 monthly visitors.
As per our profile of Sa El – the owner of Simply Insurance – he was a door-to-door insurance salesman in Atlanta and had more than 11 years of experience in the industry before starting Simply Insurance.
Sa has said that he worked on the site for 9 months before he saw his first commission check:
“It was the best day of my life, I knew it worked. That’s all I needed to know, that it worked.”
It’s A Lovely Life – $20,000+ per month
This site occasionally posts income reports. Reports for July and August 2019 noted more than $100,000 each month for “sponsored content and affiliate income.” Our conservative estimate is that the site earns at least $20,000 per month via affiliate marketing.
SFTourismTips – $4,500 per month
The owner of SFTourismTips shared with us via email that “total revenue per month is about $5k and about 90% of that is affiliate marketing.”
Jill Loeffler started SFTourismTips in 2009 and shared some details about the site with us via email. Total revenue of $5,000 per month fits with an Ahrefs organic traffic estimate of 85,000 per month:
Notably, SFTourismTips is NOT a WordPress website. Jill shares on her site how she created and still runs the site using a platform called Solo Build It (SBI).
Survival Life – $100,000 per month
Back in 2014, the owner of Survival Life revealed that the site was generating “one million in sales every month — and growing.” We conservatively estimate that 10% of that income was from affiliate marketing (ie. $100,000 per month).
One of our most successful blogs, SurvivalLife.com, has grown to one million in sales.
That’s not annual sales. We generate one million in sales every month — and growing.
[…] At Survival Life we sell a mix of in-house offers, affiliate offers and premium subscriptions to our content.
The site was apparently getting more than 400,000 visits per month back then, but that seems to have been the peak of its success. As per Ahrefs, organic traffic to Survival Life had dropped to ~2,500 per month by the end of 2019:
With that, affiliate income from the site nowadays is likely less than $100/month.
Golf Insider UK – $1,400 per month
The owner of Golf Insider UK revealed in an interview that the site earns “mid-four figures” – which we’ll estimate as $4,000 – with approximately 35% of the revenue coming from affiliate marketing (ie. $1,400).
Details shared by site owner Will Shaw in an interview with Project Hatch:
Will shared his revenue splits in a comment on this Reddit thread:
TheFlooringGirl.com – $12,000 per month
The owner of TheFlooringGirl.com revealed in an interview that the site earns approximately $20,000 per month, with about $12,000 of that coming from affiliate marketing.
From an interview with Side Hustle Nation:
As per the show notes for that same interview, TheFlooringGirl.com apparently earns $20,000 per month in revenue, with $12,000 of that coming from affiliate marketing ($7,000 from the Amazon affiliate program alone).
Making Sense of Cents – $50,000+ per month
The owner of Making Sense of Cents has been posting monthly income reports since 2011 and reporting income of $100,000+ per month since 2016, with $50,000+ per month attributed to affiliate marketing.
Up until November of 2018, Michelle was sharing the breakdown of her affiliate income each month, and Bluehost usually accounted for 50% or more of her affiliate earnings.
Money Under 30 – sold for $7 million
“Marketing company XLMedia PLC on Monday announced it has brought US financial services comparison website, www.moneyunder30.com, for USD7.0 million.” – Morningstar UK report from August 2017
From the Money Under 30 about page:
Several months prior to the acquisition of Money Under 30, XLMedia acquired a similar site…
Greedyrates.ca – sold for $9.3 million
“XLMedia, a leading provider of digital performance marketing, is pleased to announce the acquisition of Greedyrates.ca, one of Canada’s leading credit card comparison websites, for a total consideration of US$9.3 million.” – Business Wire report from January 2017
Sleeping Culture – $4,000 per month
This site was featured as a case study on RankXL.com, where it was reported that earnings were up to $4,000 per month within a year of launching.
The interesting thing about this particular site is that all content creation appears to have been outsourced.
The site was monetized entirely through Amazon Associates:
Epic Gardening – $50,000+ per month
The owner of Epic Gardening reported that the site was earning “certainly into the 5 figures per month” range, while Authority Hacker reported that, “sometimes it even tips over into 6 figures per month.”
Site owner Kevin Espiritu was profiled on the Authority Hacker website, where it was reported that Epic Gardening sometimes earns as much as $100,000 per month.
At the 3:40 mark of the following video, Kevin says that the site grew from $500-700 per month in earnings back in 2016, to “now certainly into the 5 figures per month, and sometimes touching a little bit higher than that.”
It’s unclear what percentage of Epic Gardening’s earnings come from affiliate marketing – the site also earns money from display ads and ecommerce – but it looks like much of the content is monetized via the Amazon affiliate program.
Groovy Marketing – $17,134 per month
As per a sale listing on Flippa, Groovy Marketing was earning revenue of $17,134 per month, with 85% of that being profit.
The asking price for the site on Flippa was $350,000, but it was unsold at the time of this writing.
From the seller’s notes on Flippa:
This business enjoys passive, high margin, recurring revenue from affiliate marketing sales that requires little management or upkeep. […] It takes less than one hour a week to manage. It already creates 6-figure net annual revenue. If someone wanted to, they could double or triple its production with very little time investment.
As of this writing, the vast majority of articles on the site are about the popular Clickfunnels software, so most of the site’s revenue is likely coming via the Clickfunnels affiliate program.
The Wirecutter – sold for $30 million
Vox reported in 2016 that the New York Times purchased the five-year-old Wirecutter website for approximately $30 million.
Brian Lam launched The Wirecutter in 2011 and by the end of 2012 the New York Times reported that the site was earning “about $50,000 a month” and “doubling every quarter.”
Famous for its editorial standards, The Wirecutter produced high-quality product reviews and comparisons, and monetized via the affiliate programs of companies like Amazon and Best Buy.
Just A Girl And Her Blog – $39,832 per month
The owner of Just A Girl And Her Blog published income reports from 2014 to 2016 and listed average earnings of $39,832 per month for 2016.
Abby Lawson started Just A Girl And Her Blog in 2013 and in a few years she was working on it full-time with her husband.
She published income reports for a 35-month stretch, beginning with $2,446 in revenue in February 2014 and ending with $41,700 in December 2016. She reported $27,507 in affiliate earnings that last month.
Succulents and Sunshine – $5,500 per month
The owner of Succulents and Sunshine reported gross revenue of $200,000 in 2018. Roughly a third of that came from affiliate marketing, which works out to about $5,500/month.
Cassidy Tuttle, the owner of the site, shared some details in a YouTube video posted in March 2019:
In the video Cassidy notes that site earnings are split pretty evenly between ads, affiliates, and info products.
Swim University – $25,000 per month
The owner of Swim University reports that it makes about $300,000 a year, which works out to $25,000 per month.
Swim University owner Matt Giovanisci was interviewed on the Niche Pursuits podcast in September 2018 and shared some numbers:
“Right now in 2018–and I have concrete numbers up until August because we’re recording this mid-September–it has done $244,819.00 so far in 2018. Last year in 2017, it did $229,000.00 so it’s significantly–obviously, it’s not the end of the year yet and my latter half of the year is usually slower because it’s a pool industry but I’m assuming it’s going to get up to $300,000.00 by the end of the year.”
Related interview with Matt: How I earn $35,000/month online with affiliate marketing and digital info products
Vaporizer Friend – $988 per month
The owner of Vaporizer Friend reported that it had earned $47,440 in affiliate commissions in 4 years, which works out to $988.33 per month.
Justin Meister, the owner of the site, revealed his earnings in a September 2019 YouTube video:
(The video has since been taken offline, unfortunately.)
Justin clarified via the video comments that the $47,440 in earnings came over a 4-year period.
Camper Report – $8,000 per month
Camper Report earns “slightly over $8,000 per month in very passive income.”
This site was built by the creators of Income School.
Slightly over $8,000 per month in very passive income. Earnings come mostly from ads, followed by Amazon affiliate. We anticipate an approximately 20% drop to the income during winter months since this niche is slightly seasonal.
You can see the traffic growth for the site from the 1:35 mark of this video:
Thank Your Skin – $6,184 per month
At its peak, Thank Your Skin was earning $6,184 per month over a four-month stretch.
- A website about skin care.
- Example added: October 2019
This site was interesting because the owner live-blogged his progress as he was building and growing it. You can see a list of updates about the site at cloudliving.com.
As per this update, it looks like October 2016 to January 2017 was the peak earnings stretch for the site:
However, the final update in the series shows that the site got hit with a Google update in August 2017, and earnings dropped below $3000 that month.
RyRob.com – $57,195 per month
Site owner Ryan Robinson publishes monthly income reports and recorded average earnings of $57,195 per month for a four-month period in 2019.
Ryan has been reporting his monthly income for quite a while. Here are the reports for the 4-month stretch mentioned above:
Note that Ryan earned most of that income as an affiliate for Bluehost. His monthly income had dipped to $25,280 by September 2019.
Dirt Bike Planet – $2,500 per month
Dirt Bike Planet “is earning about $2,500 per month in passive income.”
This site was bought and revamped by the creators of Income School, who now report that it’s earning “about $2,500 per month in passive income.”
In the August 2017 video below – starting at the 6:55 mark – they reveal that:
- They bought the site for $7,000 earlier in 2017
- It was earning about $3000 per year when they bought it
MoneySavingExpert.com – sold for $134 million
BBC News reported in 2012 that MoneySavingExpert.com sold for £87 million – about $134 million at the time – after 9 years of operation.
From the same BBC News article:
In the 12 months to the end of last October, MoneySavingExpert generated revenues of nearly £16m from 39 million users.
Of this income, about 59% was earned from referral fees paid by MoneySupermarket, which is based in Ewloe, Flintshire.