9 Best Email Marketing Courses (Updated for 2022)

The social media craze has left many entrepreneurs forgetting about the power of email marketing. Email marketing has continued to be effective, sometimes even more so than social media, especially when it comes to the return on investment (ROI).

There are many innovative ways to create powerful email marketing strategies, and it’s essential for you to stay up-to-date on them. This will allow you to create meaningful relationships with your audience and customers.

An online course is a cost-effective and convenient way to brush up on email marketing skills.

Quick Look: The Best Email Marketing Courses

Find an Online University

What Makes a Great Email Marketing Course?

There are all kinds of factors to take into account when looking for the best email marketing courses. If you’re investing your money, time, and energy into improving yourself, you’ll want to make sure that it’s worth it.

Instructor’s Reputation

Be wary of people who claim that they have the knowledge you need without the credentials to back it up. Therefore, you’ll want to make sure that the instructor has the necessary experience and knowledge and most importantly, the track record to prove that they know what they’re talking about.

If you can’t find any information on the instructor to that effect, you’ll want to look elsewhere.

Skills You’ll Acquire

There are various aspects of email marketing that you need to cover. Are you looking to learn how to create or source good content? Get more people on your mailing list? Automate the process?

Before you take a course, make sure to create a list of everything that you want to learn. You’ll then be able to match the list to various course syllabi.


Make sure that the investment you’re making in the course is worth it in the end. Compare the institution, student reviews, and expectations to the price.

Best Online Email Marketing Courses for Beginners

New to email marketing? Consider one of the following top-rated courses.


1. GenM

  • Who’s it for? Beginners
  • Price: On sale

GenM is an online platform that provides students with hands-on marketing experience for free to help businesses grow.

Online courses on the following topics created by industry experts:

  • Social Media
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing

Students who take these courses are able to get real-life work experience through a fully remote, online apprenticeship with one of thousands of vetted businesses.

Acquire in-demand skills with our free marketing courses and digital apprenticeships, designed to provide a stepping stone for students. These courses are created by industry experts and apprenticeships are conducted with businesses approved by GenM.

Get this course

Email Marketing 2020 – Beginners Guide To Email Marketing

Beginner • 17 videos • 2 hours