The Best Digital Marketing Certificate Programs of 2022

Are digital marketing certificate programs a good way to learn digital marketing on your own? Do you have more chances of getting hired if you’re a holder of a marketing certification or a complete waste of time?

We did our research and in this comprehensive review, you’ll learn everything you need to know about digital marketing certifications.

We’ll start by presenting the best digital marketing certifications you can pursue in 2022. For each certification, you’ll learn how much it costs, how to get certified, and the advantages of enrolling in the particular course.

Towards the end of the post, you’ll also learn what jobs you can get with a digital marketing certificate and other useful advice on how to approach the learning process.

The list includes the top online marketing programs offered by reputable training institutions, marketing organizations, and Universities.

What is a Digital Marketing Certificate?

A digital marketing certification is awarded to individuals upon successfully completing the requirements of an online digital marketing course. It’s a way to verify the skills and education of the holder in regard to digital marketing techniques and strategies.

Certified marketers can use the certification to distinguish themselves from other marketers and increase their chances of getting hired.

Digital Marketing Training

A digital marketing certificate is not the same as a digital marketing degree. You can get a degree in digital marketing by attending a regular university program (classroom training, usually four years), and obtain a Bachelors’s or a Master’s.

Top Digital Marketing Certifications of 2022

These are the best digital marketing certificates you can pursue and get certified in digital marketing.

  1. Google Digital Marketing Certification
  2. Reliablesoft Digital Marketing Certification
  3. Harvard Digital Marketing Strategy Program
  4. Duke Digital Media and Marketing Certificate
  5. DMI Digital Marketing Pro Certificate
  6. SimpliLearn Digital Marketing Specialist Certificate
  7. Coursera Digital Marketing Specialization
  8. OMCP Digital Marketing Certification
  9. LinkedIn Digital Marketing Certificate
  10. PCM Digital Marketing Certification
  11. Facebook Blueprint Certifications
  12. Google Ads Marketing Certification
  13. YouTube Certification
  14. Google Analytics Certification

1. Google Digital Marketing Certification

Google Digital Garage
Google Digital Garage

Google digital garage is a learning platform owned by Google. They offer various online courses and certifications covering a range of topics from digital marketing to machine learning and self-improvement.

One of their most popular certificates is the Google digital marketing certificate.

What you should know about this certificate is the following:

  • It’s free
  • It’s for beginners in digital marketing. The course title is “Fundamentals of Digital Marketing” and it’s mostly for people who are new to digital marketing
  • It has 26 modules
  • It’s a video course (total hours 40)
  • It is accredited by Interactive Advertising Bureau Europe and The Open University.

This Google digital marketing certification will help you build the following skills:

  • Content marketing
  • Email marketing
  • Local marketing
  • Business strategy
  • Marketing analytics
  • Display advertising (Google Ads)
  • e-Commerce basics
  • Search engine marketing
  • SEO
  • Social media marketing
  • Video marketing
  • Web optimization

How do you get certified? To be awarded the Google Digital Marketing Certificate you need to complete all 26 modules and pass the final exam (40 questions).

Is Google’s digital marketing certification worth it? It’s a good certificate for beginners and it’s free. The online learning platform is easy to navigate and the module structure is well-organized. If you know nothing about digital marketing then this course is a good starting point.

You’ll learn the fundamentals and the high-level theory but it won’t make you an expert. Other programs in this list, taught by industry experts, include real examples and provide more actionable advice that goes beyond the theory.

So, the bottom line is that you can follow this online marketing certificate and get certified (it’s good for your CV), but this is not a course you can use as a reference when you start working with advanced digital marketing strategies.

  • Type: Online Training
  • Cost: Free
  • Duration: 40 hours
  • Level: Beginner
  • Certification: The Fundamentals of Digital Marketing